I build practical digital systems for businesses — conversion-focused websites, eCommerce experiences, marketing execution, and the operational setup behind them.
Selected work
I work across websites, eCommerce, marketing, and business systems. These are selected engagements that reflect that range.
Tycoon Consultants & Investments • Australia
Ongoing digital support spanning website updates, email campaigns, Microsoft 365 administration, and day-to-day digital operations.
Property Shot Media • United States
Refined the brand presentation, page structure, packages, contact journey, and on-page SEO for a real-estate media business.
Space Styles • Australia
Supporting an Australian home-decor brand across WooCommerce, merchandising, website optimization, creative content, and digital campaigns.
Selin Perfume • GCC
WooCommerce store implementation with payment, shipping, category structure, promotions, and a polished customer journey.
BlockApex • Pakistan
Supported migration and rebuilding work with attention to layout quality, stability, responsiveness, and deployment readiness.
eDexterous Digital Agency
My agency brand for web development, eCommerce, digital marketing, creative support, and practical technology services.
Visit eDexterous ↗Experience
My work evolved from visual design into frontend development, then broader digital strategy and business technology.
eDexterous • Karachi / Remote
Managing websites, eCommerce, digital campaigns, content, client communication, and business technology workflows for local and international work.
Web Development
Built and maintained WordPress websites and online stores using Elementor, page builders, HTML/CSS, Shopify, and responsive design practices.
Creative work
Created social graphics, banners, promotional visuals, typography-led layouts, and supporting brand assets for digital communication.
Technical expertise
I use technology to solve business problems — not to make simple work unnecessarily complicated.
WordPress, Elementor, WooCommerce, Shopify, HTML/CSS, ACF, WPBakery, Divi, site migration, responsive builds, performance tuning.
Meta campaigns, Google Ads fundamentals, LinkedIn, content planning, SEO copy, email marketing, campaign execution, analytics-led iteration.
Canva, Adobe Photoshop, Illustrator, Figma workflows, social creatives, web visuals, brand presentation, page composition and conversion-focused copy.
WooCommerce and Shopify setup, product/category structure, payments, shipping, promotional logic, checkout UX, store maintenance and merchandising.
Microsoft 365 administration, email systems, OneDrive/SharePoint workflows, business tooling, domain/hosting coordination, troubleshooting and support.
Requirements discovery, project coordination, stakeholder communication, remote collaboration, documentation, support and translating business needs into execution.
Education & credentials
Formal IT education backed by ongoing learning across WordPress, digital marketing, and productivity tools.
2017 — 2021
Bahria University — Karachi, Pakistan
Get in touch
Tell me what you’re trying to achieve, what already exists, and where you’re stuck. I’ll respond with a practical next step.